Manages all marketing activities and ROI.
Acquire, retain and grow profitable stakeholder relationships with Soffront Marketing. Plan, execute and monitor multi-channel campaigns spanning Direct Mail, the Web, Email and Telemarketing. With Soffront Marketing, you make the most of your critical business information, generated across various touch points. It is a part of an integrated CRM solution that includes Soffront Sales, Soffront Customer Support.
Soffront Marketing provides a closed loop solution for campaign planning, execution and results measurement. Plan multi-channel campaigns with a configurable workflow for design, approval and rollout. Collaborate with multiple departments and create a cross functional action plan. Automatically capture and transfer the leads from web based campaigns. The prospects who register to download a whitepaper or attend an event are part of the integrated CRM database. Assign the leads from various campaigns (Web or Email or Tele-marketing) automatically. Measure the results of the campaign in real-time to get a handle on campaign ROI. Monitor the results continuously and improve marketing ROI.